On Web Typography by Jason Santa Maria

Author:Jason Santa Maria
Language: eng
Format: epub, mobi, pdf
Tags: COMPUTERS / Web / Site Design, DESIGN / Graphic Arts / Typography
Publisher: A Book Apart
Published: 2014-07-13T16:00:00+00:00

FIG 4.12: Informally setting type for some fast comparisons helps you identify or rule out potential picks. Typecast provides a quick means to try out type options in your browser.

Many foundries and font services offer thirty-day trials or free plans so you can try some options before committing. Tools like FontShop’s WebFonter (http://bkaprt.com/owt/36/)and Webtype’s Font Swapper (http://bkaprt.com/owt/37/) allow you to preview any of their fonts on a given URL.

Once you review some typefaces in context, run through your list of aesthetic and technical requirements:

Does the typeface have the right feel?

Is it good for extended reading?

Do the characters in your headline or company name look weird?

Does the typeface family have additional styles you can use to flesh out your type palette?

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